Gamification in Social Commerce: Impact on Consumer Loyalty and Retention
Author : Dr. Divyesh Kumar and Dr. H K Manjula
Author : Dr. Divyesh Kumar and Dr. H K Manjula
Author : Dr. Jyoti Dashora, Rakesh Bhandari, Anushreya Ghewariya, Riya Meena
Author : Dr. Jyoti Dashora, Ms. Ekta Tiwari, Mr. Ravi Sharma, and Ms. Priyanka Kumari