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Role of Influencer–Brand Fit in Shaping Consumer Trust and Buying Behavior in the Beauty Industry

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Green finance and its role in sustainable economic growth

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Impact of Caesarean Section on Maternal Anxiety and Stress: A Systematic Review and Synthesis of Evidence

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Impact of Artificial Intelligence on Cost Control Practices in the Textile Industry of Madhya Pradesh

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Women entrepreneurship in India

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Impact of Artificial Intelligence on Cost Control Practices in the Textile Industry of Madhya Pradesh

Author : Aditi Tiwari and Dr. Mahendra Singhai

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Impact of Sponsored and Non-Sponsored Influencer Content on Consumer Purchase Intention: The Mediating Role of Perceived Authenticity

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Sustainable Business Models: The Evolving Role Of General Management In Value Creation

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Challenges in Implementing Physical Education Programs in Higher Education Institutions

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