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Impact of Sponsored and Non-Sponsored Influencer Content on Consumer Purchase Intention: The Mediating Role of Perceived Authenticity

Author : Ms. Aditi Gupta

Continue ReadingImpact of Sponsored and Non-Sponsored Influencer Content on Consumer Purchase Intention: The Mediating Role of Perceived Authenticity

Sustainable Business Models: The Evolving Role Of General Management In Value Creation

Author : DR. AJAY PRATAP SINGH

Continue ReadingSustainable Business Models: The Evolving Role Of General Management In Value Creation

Challenges in Implementing Physical Education Programs in Higher Education Institutions

Author : Mr. Vishal Mavi

Continue ReadingChallenges in Implementing Physical Education Programs in Higher Education Institutions

Examining the Impact of Work-Life Integration on Job Satisfaction within Hybrid Work Environments

Author : Mr. Deepanshu Yadav

Continue ReadingExamining the Impact of Work-Life Integration on Job Satisfaction within Hybrid Work Environments

Leveraging Predictive Analytics to Transform Marketing Decision Making

Author : Mr. Surya Shekhar Vishal

Continue ReadingLeveraging Predictive Analytics to Transform Marketing Decision Making

Indian Knowledge Systems and Behavioral Finance: Understanding Investor Psychology through Ancient Wisdom

Author : Dr. Meenakshi Sharma

Continue ReadingIndian Knowledge Systems and Behavioral Finance: Understanding Investor Psychology through Ancient Wisdom

A Study on the Marketing Strategies Adopted By D’kartel Interior Studio

Author : Jojin Antony & Prof. Jai Balaji

Continue ReadingA Study on the Marketing Strategies Adopted By D’kartel Interior Studio

Role of Artificial Intelligence (AI) for Students Internship in Hotel Industry : A Review

Author : Manjusha Chavhan & Dr. Nandita Sapra

Continue ReadingRole of Artificial Intelligence (AI) for Students Internship in Hotel Industry : A Review

Household Willingness to Pay for Solid Waste Management in Dhangadhi Sub-Metropolitan City, Nepal

Author : Govinda Raj Upadhyay, Ashutosh Priya, Umesh Khadka, and Bishnu Prasad Jaishi

Continue ReadingHousehold Willingness to Pay for Solid Waste Management in Dhangadhi Sub-Metropolitan City, Nepal

Analysis of the Effect Of ESG (Environmental, Social, Governance) Reporting On Firm Value

Author : Dr. Manish Kumar Singh

Continue ReadingAnalysis of the Effect Of ESG (Environmental, Social, Governance) Reporting On Firm Value
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