Optimizing Digital Marketing Performance through UI/UX Innovation: An Analytical Study of Consumer Behaviour

Author: Sangeetha Kulala K, Hemanth Kumar M, and Golla Lokendar Babu

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Determinants of Consumer Acceptance of Refurbished and Recycled Products: Evidence from the Delhi NCR Region

Author : Ms. Pooja Yadav

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Human Capital Development for Green Tourism and Hospitality

Author : Ms Shobhika and Prema Venkatraman

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Role of Influencer–Brand Fit in Shaping Consumer Trust and Buying Behavior in the Beauty Industry

Author : Dr. Anand Muley

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Green finance and its role in sustainable economic growth

Author : Dr. Isha Patnaik

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Impact of Caesarean Section on Maternal Anxiety and Stress: A Systematic Review and Synthesis of Evidence

Author : Bushra Naz and Dr. Amit Vats

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Women entrepreneurship in India

Author : Ponnaganti Anuradha and Gorapalli Mounika

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Impact of Sponsored and Non-Sponsored Influencer Content on Consumer Purchase Intention: The Mediating Role of Perceived Authenticity

Author : Ms. Aditi Gupta

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Sustainable Business Models: The Evolving Role Of General Management In Value Creation

Author : DR. AJAY PRATAP SINGH

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Challenges in Implementing Physical Education Programs in Higher Education Institutions

Author : Mr. Vishal Mavi

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